Part VII: Reading Comprehension

Question 186 - 190 refer to following paragraph:

People Needed for Focus Groups

Westwood Market Research is recruiting adults 22 to 65 years old to participate in a study about travel at Rivergrove Hotel's conference centre at 38 Coe Parkway during the first week of May. Study participants will listen to a series of advertising messages and engage in a discussion led by a moderator. Participants will be compensated for the two-hour session. If you are interested, please call Westwood at 204-555-0172 and mention study 89. You will then be directed to respond to a brief screening questionnaire to ensure that you are eligible to participate.


Thanks for agreeing to facilitate four focus groups for Travel Rex at the Rivergrove Hotel. Below is the schedule. As this is a study for a travel industry Web site, the client wanted us to locate people who travel often, either for work or for leisure. Each group will be composed of 25 people.

Ages Dates for the 5:00 to 7:00 P.M. Sessions
22-30 Monday, 1 May
31-44 Tuesday, 2 May
45-55 Wednesday, 3 May
56+ Thursday, 4 May

For each group, you'll read the scripts for four advertisements, each emphasizing a different feature of

Advertisement 1 - Shopping for airline fares
Advertisement 2 - Major travel destinations
Advertisement 3 - Group-travel discounts
Advertisement 4 - Comparing vehicle rental rates

When recording the group interaction, make sure participants' name tags can be seen. This will allow us to mention participants by name when we review the video and compile our analysis for the client. Let me know if you have any questions.

Kristina Balubal

Date: 15 May
Subject: Study 89
Attachment: Study 89 results

Dear Becky,

I just want to let you know that we have completed research for the target markets your company requested. As you can see from the attachment, one message stood out as the most well liked among all four groups. This message presents overviews of the most common journeys travelers take. Please let me know when you're available to meet. We can view the video together and go over the results in more detail.

Best regards,

Kristina Balubal

Client Services Manager, Westwood Market Research

186. What is NOT suggested about focus group participants?

187. In the instructions, the word "locate" is closest in meaning to

188. What is indicated about study 89?

189. According to the instructions, why were participants provided with name tags?

190. Based on results from the study, what advertisement was the most popular?