Question 186 - 190 refer to following paragraph:
People Needed for Focus Groups
Westwood Market Research is recruiting adults 22 to 65 years old to participate in a study about travel at Rivergrove Hotel's conference centre at 38 Coe Parkway during the first week of May. Study participants will listen to a series of advertising messages and engage in a discussion led by a moderator. Participants will be compensated for the two-hour session. If you are interested, please call Westwood at 204-555-0172 and mention study 89. You will then be directed to respond to a brief screening questionnaire to ensure that you are eligible to participate.
Thanks for agreeing to facilitate four focus groups for Travel Rex at the Rivergrove Hotel. Below is the schedule. As this is a study for a travel industry Web site, the client wanted us to locate people who travel often, either for work or for leisure. Each group will be composed of 25 people.
|Ages||Dates for the 5:00 to 7:00 P.M. Sessions|
|22-30||Monday, 1 May|
|31-44||Tuesday, 2 May|
|45-55||Wednesday, 3 May|
|56+||Thursday, 4 May|
For each group, you'll read the scripts for four advertisements, each emphasizing a different feature of Travelrex.ca.
|Advertisement 1 - Shopping for airline fares|
|Advertisement 2 - Major travel destinations|
|Advertisement 3 - Group-travel discounts|
|Advertisement 4 - Comparing vehicle rental rates|
When recording the group interaction, make sure participants' name tags can be seen. This will allow us to mention participants by name when we review the video and compile our analysis for the client. Let me know if you have any questions.
Date: 15 May
Subject: Study 89
Attachment: Study 89 results
I just want to let you know that we have completed research for the target markets your company requested. As you can see from the attachment, one message stood out as the most well liked among all four groups. This message presents overviews of the most common journeys travelers take. Please let me know when you're available to meet. We can view the video together and go over the results in more detail.
Client Services Manager, Westwood Market Research