address /əˈdres/ (noun) details of where somebody lives or works and where letters, etc. can be sent Example: Marco's business plan addresses the needs of small business owners
avoid /əˈvɔɪd/ (verb) to prevent something bad from happening Example: To avoid going out of business, owners should prepare a proper business plan
demonstrate /ˈdemənstreɪt/ (verb) to show something clearly by giving proof or evidence Example: The professor demonstrated through a case study that a business plan can impress a lender
develop /dɪˈveləp/ (verb) to gradually grow or become bigger, more advanced, stronger, etc.; to make something do this Example: Lily developed her ideas into a business plan by taking a class at the community college
evaluate /ɪˈvæljueɪt/ (verb) to form an opinion of the amount, value or quality of something after thinking about it carefully Example: It's important to evaluate your competition when making a business plan
gather /ˈɡæðər/ (verb) to come together, or bring people together, in one place to form a group Example: We gathered information for our plan from many sources
offer /ˈɔːfər/ (verb) to say that you are willing to give something to somebody Example: Devon accepted our offer to write the business plan
primarily /praɪˈmerəli/ (adverb) mainly Example: The developers are thinking primarily of how to enter the South American market
risk /rɪsk/ (noun) the possibility of something bad happening at some time in the future; a situation that could be dangerous or have a bad result Example: The primary risk for most start-up businesses is insufficient capital
strategy /ˈstrætədʒi/ (noun) a plan that is intended to achieve a particular purpose Example: A business plan is a strategy for running a business and avoiding problems
strong /strɔːŋ/ (adjective) having a lot of physical power so that you can lift heavy weights, do hard physical work, etc. Example: The professor made a strong argument for the value of a good business plan
substitution /ˌsʌbstɪˈtuːʃn/ (noun) an act of using one person or thing in the place of another Example: Your substitution of fake names for real ones makes the document seem insincere