address /əˈdres/ (n,v) a formal speech that í made in front of an audience Example: Marco's business plan addresses the needs of small business owners
avoid /əˈvɔɪd/ (v) to prevent something bad from happening Example: To avoid going out of business, owners should prepare a proper business plan
demonstrate /ˈdemənstreɪt/ (v) to show something clearly by giving proof or evidence Example: The professor demonstrated through a case study that a business plan can impress a lender
develop /dɪˈveləp/ (v) to gradually grow or become bigger, more advanced Example: Lily developed her ideas into a business plan by taking a class at the community college
evaluate /ɪˈvæljueɪt/ (v) to form an opinion of amount, value or quality of something Example: It's important to evaluate your competition when making a business plan
gather /ˈɡæðə(r)/ (v) to come together, or bring people together Example: We gathered information for our plan from many sources
offer /ˈɒfə(r)/ (n,v) to say that you are willing to do something for somebody Example: Devon accepted our offer to write the business plan
primarily /praɪˈmerəli/ (adv) mainly Example: The developers are thinking primarily of how to enter the South American market
risk /rɪsk/ (n) the possibility of something bad happening at some time in the future Example: The primary risk for most start-up businesses is insufficient capital
strategy /ˈstrætədʒi/ (n) a plan that is intended to achieve a particular purpose Example: A business plan is a strategy for running a business and avoiding problems
strong /strɒŋ/ (adj) having a lot of physical power Example: The professor made a strong argument for the value of a good business plan
substitution /ˌsʌbstɪˈtjuːʃn/ (n) to take the place of somebody / something else Example: Your substitution of fake names for real ones makes the document seem insincere