strategy /ˈstrætədʒi/ (noun) a plan that is intended to achieve a particular purpose Example: A business plan is a strategy for running a business and avoiding problems
expand /ɪkˈspænd/ (verb) to become greater in size, number or importance; to make something greater in size, number or importance Example: The new manager has significantly expanded the store's inventory
rate /reɪt/ (noun) a measurement of the speed at which something happens Example: The sign in the lobby lists the seasonal rates
effective /ɪˈfektɪv/ (adjective) producing the result that is wanted or intended; producing a successful result Example: Howard was pleased to find that the diet recommended by his doctor was quite effective
performance /pərˈfɔːrməns/ (noun) the act of performing a play, concert or some other form of entertainment Example: The performances are not as exciting as I expected.
survey /ˈsɜːrveɪ/ (noun) an investigation of the opinions, behaviour, etc. of a particular group of people, which is usually done by asking them questions Example: According to our survey, Harry Potter is one of the favourite films of teenagers.
campaign /kæmˈpeɪn/ (noun) a series of planned activities that are intended to achieve a particular social, commercial or political aim Example: In October, we decided to start a “Special Christmas Gifts” campaign.
universal /ˌjuːnɪˈvɜːrsl/ (adjective) done by or involving all the people in the world or in a particular group Example: Illiteracy is a universal issue.
eradicate /ɪˈrædɪkeɪt/ (verb) to destroy or get rid of something completely, especially something bad Example: The government claims to be doing all it can to eradicate corruption.
ethnic minority /ˌeθnɪk maɪˈnɔːrəti/ (noun) an ethnic group (= a group of people that share a cultural tradition, religion, etc.) , or a member of this group, living in a country where the main ethnic group is different Example: There are a large number of ethnic minorities in this country.
eradication /ɪˌrædɪˈkeɪʃn/ (noun) the act of destroying or getting rid of something completely, especially something bad Example: The eradication of the disease which once took millions of lives has now been successful.
illiteracy /ɪˈlɪtərəsi/ (noun) the fact of being unable to read or write Example: There is a mass campaign aiming to mobilize 100,000 teachers with the aim of eradicating illiteracy.
mutual respect /ˈmjuːtʃuəl rɪˈspekt/ (noun) Example: Friendship is based on mutual respect.